New Arrivals
Discover the latest and greatest drops of the season
Personalized Everything
Jewelry as Unique as You
Our LAB Diamond Collection
Dazzle in this season's most coveted pieces
AS SEEN ON
Lele Pons’s Top Picks
Step into the world of @LelePons, where laughter and creativity collide. Lele shares her comedic genius, uplifting messages, and unforgettable adventures. Embrace the joy and positivity she spreads, one viral...
Esther Coco Berg’s Top Picks
Discover the world through the lens of @EstherAndSasha, where Esther Coco Berg shares her passion for fashion and wanderlust. Join her as she curates a tapestry of style and adventure,...
Marta Ojeda’s Top Picks
Discover the essence of elegance and adventure with @by.martao. Dive into a world where style meets cultural exploration and travel.
Kelia Moniz's Top Picks
Kelia, a versatile surfer, effortlessly combines her surf skills with stylish charm choices, like the mushroom and lightning bolt, while juggling her roles as a boss mom, public figure, and...
MEET THE DESIGNERS
A Tale of Friendship and Timeless Beauty
Meet Andrea and Sharon, the driving forces behind 770’s women-owned business. Our story begins in the cozy corners of our home office, where our dreams took flight, and our love for jewelry-making flourished. Bound by a lifelong friendship and an unyielding desire to create something extraordinary, we set out on a path less traveled; ensuring fine jewelry pieces can be designed, customized, and shopped for from the comfort of a click, without the crazy markups.