770 Pieces are made of recycled 14 karat gold, or 18 karat gold, and conflict-free precious and semi-precious stones. Of course, can't leave out the diamonds! All of our pieces are crafted with natural, genuine diamonds.

Charm game: airy. Get the signature 770 look by layering a series of our iconic charms for your very own stack. Here, larger charms, custom pieces, and statement-makers are working each and every one of your charms necklace angles for the ultimate look.

We could all use more love, and diamonds. Add a little more shine to your stack with our most-hearted pieces. Our Block Charms make for the perfect everyday piece, with a lifetime of value and sentiment. Fully customizable to your wants and needs, or your significant other's.

The sweetest statement ring is updated with a dash of both color and sparkle with two delicate 0.15ct diamond stones outlined in eye-catching enamel.

Each piece is designed by jewelry industry vets with you in mind. Think of it as the jewelry you’ve always wanted but have never actually found; modernized, fun, yet timeless. Our site incorporates classics with a twist, current trends, and a mix of both.

Designed to keep your loved ones close at hand, we've reinvented the way you wear your favorite name(s). Iconic style with plain or pavé gold letters to spell out those you love, or find a phrase that turns yours into a personal piece.

We recognize that fine jewelry is an investment, so we want you to have it at a great price (without industry markups). Our Pieces are priced to perfection, cutting gaps between third-parties, and bringing you only the best.

Whether for you or from you, diamonds are the kind of gift that have everyone saying "so fine, be mine." Our Multishape Bezel necklaces make for the perfect everyday piece to sparkle-around in.