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Our most wanted Pieces

Diamond Personalized Cuff Bangle
Regular price
$1,999.00
Sale price
$1,999.00
Multishape Enamel Diamond Bezels Statement Cuff Ring
Regular price
$950.00
Sale price
$950.00
Diamond Pave Custom Name Necklace
Regular price
$740.00
Sale price
$740.00
Gemstone + Diamond Alphabet Block Multiple Initials Charm
Regular price
$450.00
Sale price
$450.00
Multishape Triple Row Enamel Diamond Statement Ring
Regular price
$1,199.00
Sale price
$1,199.00
Diamond Pave Custom Name Necklace with Floating Heart Diamond Detail
Regular price
$1,450.00
Sale price
$1,450.00
Diamond Gothic Initial Charm
Regular price
$575.00
Sale price
$575.00
Buttercup Diamond Statement Tennis Necklace with Extenders
Regular price
$2,200.00
Sale price
$2,200.00
18k Fancy Diamond Chain/Silk Cord Bracelet
Regular price
$399.00
Sale price
$399.00
Custom Diamond Name on PaperClip Bracelet
Regular price
$790.00
Sale price
$790.00
Multishape Triple Row Diamond-on-Diamond Statement Ring
Regular price
$1,175.00
Sale price
$1,175.00
Chain Stud Earring Charm
Regular price
$60.00
Sale price
$60.00
Pave Bangle
Regular price
$1,750.00
Sale price
$1,750.00
Black Diamond Gothic Initial Charm
Regular price
$450.00
Sale price
$450.00
Diamond Name Charm
Regular price
$590.00
Sale price
$590.00
Diamond Claw Bangle
Regular price
$2,500.00
Sale price
$2,500.00
Diamond Personalized Bangle
Regular price
$2,995.00
Sale price
$2,995.00
The ADEL Diamond Initials + Bezels Necklace
Regular price
$575.00
Sale price
$575.00
Custom Diamond Date on PaperClip Bracelet
Regular price
$860.00
Sale price
$860.00
Double Chain Diamond Initials Bracelet
Regular price
$520.00
Sale price
$520.00

New in!

Cutout Jumbo Solid Heart Ring
Regular price
$525.00
Sale price
$525.00
Cutout Small Solid Heart Ring
Regular price
$395.00
Sale price
$395.00
Cutout Jumbo Pave Heart Ring
Regular price
$795.00
Sale price
$795.00
Cutout Small Pave Heart Ring
Regular price
$495.00
Sale price
$495.00
Diamond Cuban Link Ring
Regular price
$1,595.00
Sale price
$1,595.00
Slim Diamond Cigar Ring
Regular price
$1,775.00
Sale price
$1,775.00
Diamond Accent + Floating Heart Name PaperClip Necklace
Regular price
$1,195.00
Sale price
$1,195.00
Custom Enamel Name Paperclip Necklace
Regular price
$999.00
Sale price
$999.00
Half Enamel Half Diamond Mixed Shape Bangle
Regular price
$2,495.00
Sale price
$2,495.00
Layered Black Diamond Gothic Initials Paperclip Necklace
Regular price
$2,100.00
Sale price
$2,100.00
Statement Diamond/Gemstone Band Ring
Regular price
$2,450.00
Sale price
$2,450.00
Multishape Gemstone and Diamond Wrap Ring
Regular price
$1,995.00
Sale price
$1,995.00
Custom Name Necklace with Floating Heart Diamond Detail
Regular price
$945.00
Sale price
$945.00
Full and Half Solid Band Multishape Statement Trio Ring
Regular price
$950.00
Sale price
$950.00
Graduated Diamond/Solid Wrap Ring
Regular price
$1,050.00
Sale price
$1,050.00
Segment Gold and Diamond Bars Bracelet
Regular price
$1,450.00
Sale price
$1,450.00
Diamond Outline Gemstone Heart Bracelet
Regular price
$395.00
Sale price
$395.00
Helium Enamel Outline Multiple Initials Bracelet
Regular price
$625.00
Sale price
$625.00
Statement Diamond Half Enamel Band Half Pave Ring
Regular price
$1,275.00
Sale price
$1,275.00
Statement Diamond Half Band Pave Ring
Regular price
$1,475.00
Sale price
$1,475.00

Fine Jewelry for every generation, without the splurge guilt.

HIGHEST QUALITY, ETHICAL SOURCING

770 Pieces are made of recycled 14 karat gold, or 18 karat gold, and conflict-free precious and semi-precious stones. Of course, can't leave out the diamonds! All of our pieces are crafted with natural, genuine diamonds.

LITTLE DID YOU KNOW HOW CHARMING YOUR LAYERS COULD GET.

Charm game: airy. Get the signature 770 look by layering a series of our iconic charms for your very own stack. Here, larger charms, custom pieces, and statement-makers are working each and every one of your charms necklace angles for the ultimate look.

TRUE-LOVE PIECES

We could all use more love, and diamonds. Add a little more shine to your stack with our most-hearted pieces. Our Block Charms make for the perfect everyday piece, with a lifetime of value and sentiment. Fully customizable to your wants and needs, or your significant other's.

WHY SETTLE FOR THE ORDINARY?

The sweetest statement ring is updated with a dash of both color and sparkle with two delicate 0.15ct diamond stones outlined in eye-catching enamel.

UNIQUE DESIGNS THAT ARE RIGHT FOR YOU

Each piece is designed by jewelry industry vets with you in mind. Think of it as the jewelry you’ve always wanted but have never actually found; modernized, fun, yet timeless. Our site incorporates classics with a twist, current trends, and a mix of both.

BEST-SELLERS ARE BEST-SELLERS FOR A RESON.

Designed to keep your loved ones close at hand, we've reinvented the way you wear your favorite name(s). Iconic style with plain or pavé gold letters to spell out those you love, or find a phrase that turns yours into a personal piece.

DESIGNER PIECES AT DIRECT TO YOU PRICING

We recognize that fine jewelry is an investment, so we want you to have it at a great price (without industry markups). Our Pieces are priced to perfection, cutting gaps between third-parties, and bringing you only the best.

ONLY THE FINEST, FOR THE FINEST.

Whether for you or from you, diamonds are the kind of gift that have everyone saying "so fine, be mine." Our Multishape Bezel necklaces make for the perfect everyday piece to sparkle-around in.

FEATURED PIECES: MULTISHAPE STATEMENT RINGS

Multishape Triple Row Enamel Diamond Statement Ring
Vendor
770 Fine Jewelry
Regular price
$1,199.00
Sale price
$1,199.00
Multishape Enamel Diamond Bezels Statement Cuff Ring
Vendor
770 Fine Jewelry
Regular price
$950.00
Sale price
$950.00
Multishape Diamond Bezels Statement Pave Cuff Ring
Vendor
770 Fine Jewelry
Regular price
$875.00
Sale price
$875.00
Multishape Diamond Bezels Statement Spiral Ring
Vendor
770 Fine Jewelry
Regular price
$1,150.00
Sale price
$1,150.00
Multishape Double Row Diamond Statement Ring
Vendor
770 Fine Jewelry
Regular price
$995.00
Sale price
$995.00
Multishape Triple Row Diamond Statement Ring
Vendor
770 Fine Jewelry
Regular price
$1,100.00
Sale price
$1,100.00
Multishape Diamond Bezels Statement Solid Cuff Ring
Vendor
770 Fine Jewelry
Regular price
$799.00
Sale price
$799.00
Half/Half Graduated Diamond Enamel Wrap Ring
Vendor
770 Fine Jewelry
Regular price
$1,120.00
Sale price
$1,120.00
Multishape Diamond Bezels Statement Pave + Solid Cuff Ring
Vendor
770 Fine Jewelry
Regular price
$815.00
Sale price
$815.00
Multishape Double Full Row Diamond Statement Ring
Vendor
770 Fine Jewelry
Regular price
$885.00
Sale price
$885.00
Multishape Diamond Bezels Statement Enamel Spiral Ring
Vendor
770 Fine Jewelry
Regular price
$1,190.00
Sale price
$1,190.00
Two-Tone Multishape Triple Row Enamel Diamond Statement Ring
Vendor
770 Fine Jewelry
Regular price
$1,150.00
Sale price
$1,150.00
Multishape Triple Row Diamond-on-Diamond Statement Ring
Vendor
770 Fine Jewelry
Regular price
$1,175.00
Sale price
$1,175.00
Enamel Multishape Triple Row Diamonds + Rainbow Ring
Vendor
770 Fine Jewelry
Regular price
$1,350.00
Sale price
$1,350.00
Multishape Double Row Enamel Diamond Statement Ring
Vendor
770 Fine Jewelry
Regular price
$999.00
Sale price
$999.00
Statement Diamond + Rainbow Cuff Ring
Vendor
770 Fine Jewelry
Regular price
$725.00
Sale price
$725.00
Graduated Diamond/Solid Wrap Ring
Vendor
770 Fine Jewelry
Regular price
$1,050.00
Sale price
$1,050.00
Full and Half Solid Band Multishape Statement Trio Ring
Vendor
770 Fine Jewelry
Regular price
$950.00
Sale price
$950.00
Full and Half Band Multishape Diamond Statement Trio Ring
Vendor
770 Fine Jewelry
Regular price
$1,450.00
Sale price
$1,450.00

FINE Gifting Deserves the FINEST Packaging.