Valentine's DAY COLLECTION

Diamond Outline Bubble Name Necklace
Regular price
$1,350.00
Sale price
$1,350.00
Fluted Diamond Heart Pendant Paperclip Necklace
Regular price
$1,730.00
Sale price
$1,730.00
Block Inlay Charm
Regular price
$480.00
Sale price
$480.00
Half Solid Half Diamond Stackable Band
Regular price
$565.00
Sale price
$565.00
Inlay Diamond Helium Couples Necklace
Regular price
$645.00
Sale price
$645.00
Inlay Diamond Helium Solid Name Necklace
Regular price
$680.00
Sale price
$680.00
Diamond Pave Custom Name Necklace with Floating Helium Hearts
Regular price
$840.00
Sale price
$840.00
Helium Solid Date Necklace
Regular price
$825.00
Sale price
$825.00
Graduated Baguettes/Solid Wrap Ring
Regular price
$975.00
Sale price
$975.00
Bezel Set Mixed Shapes Two-Diamond Studs
Regular price
$1,150.00
Sale price
$1,150.00
Mixed Shapes Two-Diamond Studs
Regular price
$1,050.00
Sale price
$1,050.00
Fluted Diamond Charm Huggies
Regular price
$725.00
Sale price
$725.00
Custom Solid Couple's Initials and Charm Necklace
Regular price
$500.00
Sale price
$500.00
Pave Elongated Enamel Heart Necklace
Regular price
$780.00
Sale price
$780.00
Helium Solid Name Charm
Regular price
$570.00
Sale price
$570.00
Multishape Diamond Thin Paperclip Necklace
Regular price
$720.00
Sale price
$720.00
Golden Wrap Ring
Regular price
$590.00
Sale price
$590.00
Full Solid Diamond Mixed Shape Bangle
Regular price
$1,999.00
Sale price
$1,999.00
Full Diamond Star Charm
Regular price
$1,090.00
Sale price
$1,090.00
Diamond Outline Heart Charm
Regular price
$900.00
Sale price
$900.00

New in!

Diamond Outline Bubble Name Necklace
Regular price
$1,350.00
Sale price
$1,350.00
Fluted Diamond Heart Pendant Paperclip Necklace
Regular price
$1,730.00
Sale price
$1,730.00
Fluted Bold Diamond Huggies
Regular price
$1,010.00
Sale price
$1,010.00
Inlay Diamond Claw Earrings
Regular price
$799.00
Sale price
$799.00
Diamond Mushroom Charm
Regular price
$685.00
Sale price
$685.00
Inlay Diamond Wave Cuff Bangle
Regular price
$1,750.00
Sale price
$1,750.00
Block Inlay Charm
Regular price
$480.00
Sale price
$480.00
Half Solid Half Diamond Stackable Band
Regular price
$565.00
Sale price
$565.00
Inlay Diamond Helium Couples Necklace
Regular price
$645.00
Sale price
$645.00
Triple Bar Solid Ring
Regular price
$620.00
Sale price
$620.00
Inlay Diamond Helium Solid Name Necklace
Regular price
$680.00
Sale price
$680.00
Diamond Pave Custom Name Necklace with Floating Helium Hearts
Regular price
$840.00
Sale price
$840.00
Inlay Chunky Diamond Ring
Regular price
$1,600.00
Sale price
$1,600.00
Diamond Wrap Bangle
Regular price
$2,680.00
Sale price
$2,680.00
Half Inlay Half Pave Claw Bangle
Regular price
$3,100.00
Sale price
$3,100.00
Graduated Circle Diamond Earrings
Regular price
$2,100.00
Sale price
$2,100.00
Lightbolt By The Yard Necklace
Regular price
$490.00
Sale price
$490.00
Half Solid Half Pave Cuff Bangle
Regular price
$5,300.00
Sale price
$5,300.00
Spike Gold Diamond Huggie Earrings
Regular price
$440.00
Sale price
$440.00
Everyday Domed Huggies
Regular price
$420.00
Sale price
$420.00

Fine Jewelry for every generation, without the splurge guilt.

HIGHEST QUALITY, ETHICAL SOURCING

770 Pieces are made of recycled 14 karat gold, or 18 karat gold, and conflict-free precious and semi-precious stones. Of course, can't leave out the diamonds! All of our pieces are crafted with natural, genuine diamonds.

DESIGNER PIECES AT DIRECT TO YOU PRICING

We recognize that fine jewelry is an investment, so we want you to have it at a great price (without industry markups). Our Pieces are priced to perfection, cutting gaps between third-parties, and bringing you only the best.

LITTLE DID YOU KNOW HOW CHARMING YOUR LAYERS COULD GET.

Charm game: airy. Get the signature 770 look by layering a series of our iconic charms for your very own stack. Here, larger charms, custom pieces, and statement-makers are working each and every one of your charms necklace angles for the ultimate look.

BEST-SELLERS ARE BEST-SELLERS FOR A REASON.

Designed to keep your loved ones close at hand, we've reinvented the way you wear your favorite name(s). Iconic style with plain or pavé gold letters to spell out those you love, or find a phrase that turns yours into a personal piece.

UNIQUE DESIGNS THAT ARE RIGHT FOR YOU

Each piece is designed by jewelry industry vets with you in mind. Think of it as the jewelry you’ve always wanted but have never actually found; modernized, fun, yet timeless. Our site incorporates classics with a twist, current trends, and a mix of both.

TRUE-LOVE PIECES

We could all use more love, and diamonds. Add a little more shine to your stack with our most-hearted pieces. Our Block Charms make for the perfect everyday piece, with a lifetime of value and sentiment. Fully customizable to your wants and needs, or your significant other's.

WHY SETTLE FOR THE ORDINARY?

The sweetest statement ring is updated with a dash of both color and sparkle with two delicate 0.15ct diamond stones outlined in eye-catching enamel.

ONLY THE FINEST, FOR THE FINEST.

Whether for you or from you, diamonds are the kind of gift that have everyone saying "so fine, be mine." Our Multishape Bezel necklaces make for the perfect everyday piece to sparkle-around in.

Our most wanted Pieces

Helium Solid Name Necklace
Regular price
$600.00
Sale price
$600.00
Multishape 2-Diamond Statement Solid Ring
Regular price
$950.00
Sale price
$950.00
Diamond Pave Custom Name Necklace
Regular price
$750.00
Sale price
$750.00
Multishape Enamel Diamond Bezels Statement Cuff Ring
Regular price
$950.00
Sale price
$950.00
Multishape Triple Row Enamel Diamond Statement Ring
Regular price
$1,199.00
Sale price
$1,199.00
Gemstone + Diamond Alphabet Block Charm
Regular price
$450.00
Sale price
$450.00
18k Fancy Diamond Chain/Silk Cord Bracelet
Regular price
$470.00
Sale price
$470.00
Multishape 2-Diamond Statement Necklace
Regular price
$990.00
Sale price
$990.00
Diamond Personalized Cuff Bangle
Regular price
$2,050.00
Sale price
$2,050.00
Diamond Gothic Initial Charm
Regular price
$580.00
Sale price
$580.00
Multishape 2-Diamond Statement Paperclip Necklace
Regular price
$1,230.00
Sale price
$1,230.00
Single Name Necklace
Regular price
$310.00
Sale price
$310.00
Multishape 3-Row Diamond Statement Pave Ring
Regular price
$2,395.00
Sale price
$2,395.00
Multiple Fancy Shape Layering Necklace
Regular price
$1,190.00
Sale price
$1,190.00
Multishape Diamond Bezels Statement Pave Cuff Ring
Regular price
$945.00
Sale price
$945.00
Black Diamond Gothic Initial Charm
Regular price
$470.00
Sale price
$470.00
Pave Bangle
Regular price
$1,900.00
Sale price
$1,900.00
Graduated Diamond Wrap Ring
Regular price
$2,000.00
Sale price
$2,000.00
Cutout Solid Name Necklace
Regular price
$425.00
Sale price
$425.00
Custom Diamond Name on PaperClip Bracelet
Regular price
$799.00
Sale price
$799.00

AS SEEN ON...

AMBER RIDINGER

Jewelry-obsessed and one of our most down-to-earth clients. As CEO of her very own Jewelry line, Shop Layered, Amber loves supporting other brands, and loves to style 770
alongside her mom, Loren.

Shop Amber's Picks

ÁGUEDA LOPEZ

Her continuous love for everyday fashion staples shines through with 770. Águeda rocks anything from statement custom tennis necklaces, to the daintiest diamond pear studs, and of course, our multi shape rings.

Shop Águeda's Top Picks

MALIKA HAQQ

No better way to show off the most important person in your life than how Malike does it. She customized her favorite (and ours) Diamond Personalized Cuff Bangle with her baby ACE's name, and continues to style 770 pieces, and gift them to loved ones as well.

Shop Malika's Picks

SISTERLY STYLE

Twin-Duo Amelia and Elisa always globe-trotting to their next fashion adventure, but never without their unique Diamond Name necklaces. Each one perfect for their individual personalities, both endlesly sparkly.

Shop Amelia and Elisa's Picks

LOREN RIDINGER

Marketing and cosmetics Guru, Loren Ridinger has loved 770 from the minute she found us! As one of our most loyal customers and biggest inspirations, Loren continues to shop her favorite pieces and support us unconditionally.

Shop Loren's Picks

MICHELLE MADONNA

Social-media and style expert, Michelle, never takes off one of our staple pieces. Her Diamond Custom Name Necklace was fully designed by her to wear close to her heart every single day.

Shop Michelle's Picks

STYLE BY SHISHI

Your Hubby's most-hated influencer, Shiran Melamed, knows how to get her hands on the most sought-after luxury pieces and of course, 770's part of her list. Shishi styles her favorite rose gold everyday layering necklaces with any looks, and mama's fabulously while at it.

Shop Shishi's Picks

THALIA

Mexican Latin pop singer and actress, Thalia, is considered one of the most successful and influential Mexican artists, and has continuously shown her love for all-things bling, and 770, of course. She rocks her everyday Diamond Name necklace alongside her Diamond Initials Double Chain bracelet, amongst others.

Shop Thalia's Picks

INES SHEERO

Ines never takes off her favorite 770 staples as she roams around her days balancing motherhood, fashion, travels, and self-care. You'll always find her styling her picks with the most unique and effortlessly-fabulous outfits.

Shop Ines's Picks

CLARISSA EGAÑA

Luxury activewear designer and Latin-American power woman, Clarissa Egaña, rocks our statement Diamond Custom Name Necklace as she navigates through running her Port-De-Bras empire, killing it as a mom, and inspiring many to strive for nothing short of greatness.

Shop Clarissa's Picks

CAROLINA GÓMEZ

Colombian Actress, Presenter & Model, rocks her 770 Bling like no other, from Netflix top shows to Celebrity Master Chef 22', Carolina is one of our favorite Latin American Influencers.

SHOP CAROLINA'S PICKS

DR. SHEILA NAZARIAN

Dr. Sheila embodies a true superwoman; she takes on the most important role of being a mom while advocating for political and cultural rights, killing it as Beverly Bill’s Top plastic surgeon, Emmy Nominated on Netflix, Keynote Speaker and Serial Entrepreneur… but the list goes on and on, including the fact that she knows how to rock 770 while changing people’s lives and supports our brand from day one.

Shop Dr. Sheila’s Picks

DR. BRIDGET GLAZAROV

Entrepreneurship, Cosmetic Dentistry, and Fashion; mix all of these and you get just a few of the things Bridget Glazarov can tackle on her day-to-day. Add to the mix that she rocks 770 like no one else.

Shop Dr. Bridget's Picks

PARIS BERELC

Hollywood actress, Paril Barelc, known from her roles in Alexa & Katie and multiple Netflix and Disney hits, never takes off her Diamond Cord Bracelet and Custom Enamel Gothic Initial Charm.

Shop Paris's Picks

RACHEL LOVE

Bet you've seen at least one of Rachel's iconic reels in your everyday insta-scrolls. Fashion and lifestyle influencer, Rachel, stacks our Thin Full Eternity Band alongside her engagement ring wherever she goes!

Shop Rachel's Picks

BEAU DUNN

American visual artist, model, and actress, Dunn's artwork incorporates photography, paint and sculpture, and they are definitely pieces everyone dreams to own. Beau wears our signature Fancy Diamond Silk Cord Bracelet in Lilac, to add a pop of color to her everyday stacks.

Shop Beau's Picks

KELLEY FLANAGAN

Best known for her stellar and dramatic appearance in the Bachelor Season 24, Kelley hit it off as an Influencer of all things health, fashion, and lifestyle. She continues being a boss-babe and practicing law, always wearing her favorite 770 pieces, of course!

SHOP KELLEY’S PICKS

SOPHIA CULPO

Health-guru, model and beauty/ lifestyle influencer Sophia Culpo shows her love for all things sparkly as she rocks her favorite Diamond Name Paperclip Bracelet. She embodies what it's like to run on a tight schedule yet always finding time for self-care and family quality time.

Shop Sophia's Top Picks

KATHERINE SCHWARZENEGGER

Best-selling author & advocate, Katherine Schwarzenegger Pratt, continues to show the realness of motherhood, lifestyle, and everything in between while keeping it down-to-earth and always stylish. You’ll never see Katherine without her Jewelry and her favorite part about wearing 770 is being able to carry both of her babies’ names close to her heart.

Shop Katherine’s top picks