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Our most wanted Pieces

Diamond Personalized Cuff Bangle
Regular price
$1,995.00
Sale price
$1,995.00
Diamond Pave Custom Name Necklace
Regular price
$740.00
Sale price
$740.00
Custom Diamond Name on PaperClip Bracelet
Regular price
$770.00
Sale price
$770.00
Statement Solitaire Diamond Chain Ring
Regular price
$825.00
Sale price
$825.00
18k Fancy Diamond Chain/Silk Cord Bracelet
Regular price
$365.00
Sale price
$365.00
Diamond Date Charm
Regular price
$625.00
Sale price
$625.00
Pave Bangle
Regular price
$1,650.00
Sale price
$1,650.00
Custom Diamond Date on PaperClip Bracelet
Regular price
$835.00
Sale price
$835.00
Multishape Triple Row Enamel Diamond Statement Ring
Regular price
$1,099.00
Sale price
$1,099.00
The ADEL Diamond Initials + Bezels Necklace
Regular price
$575.00
Sale price
$575.00
Diamond Name Charm
Regular price
$590.00
Sale price
$590.00
Double Chain Diamond Initials Bracelet
Regular price
$520.00
Sale price
$520.00
Custom Diamond Name Cuban Link Necklace
Regular price
$1,275.00
Sale price
$1,275.00
Custom Multiple Initials Double Chain Bracelet
Regular price
$400.00
Sale price
$400.00
Statement Diamonds Cuff Bangle
Regular price
$1,475.00
Sale price
$1,475.00
Double Chain Diamond Initials Center Charm Bracelet
Regular price
$520.00
Sale price
$520.00
Single Name Necklace
Regular price
$314.00
Sale price
$314.00
Custom Initials And Middle Charm Double Chain Bracelet
Regular price
$450.00
Sale price
$450.00
Initial Diamond Stud - Single
Regular price
$320.00
Sale price
$320.00
Custom Cuban Link Diamond Name Bracelet
Regular price
$1,080.00
Sale price
$1,080.00

New in!

Mixed Shape Drop Chain Earring
Regular price
$435.00
Sale price
$435.00
Diamond Vertical Date Nameplate Charm
Regular price
$795.00
Sale price
$795.00
Rainbow Pave Cigar Ring
Regular price
$1,790.00
Sale price
$1,790.00
Domed Mixed Shape Pave Signet Rings
Regular price
$1,350.00
Sale price
$1,350.00
Bold Diamond Initial Cuban Link Bracelet
Regular price
$950.00
Sale price
$950.00
Jumbo Diamond Bezels Lightbolt Charm
Regular price
$1,070.00
Sale price
$1,070.00
Mini Mixed Shape Diamond Chain Ring
Regular price
$295.00
Sale price
$295.00
Bezel-Set Mixed Shapes Diamond Tennis Bracelet
Regular price
$5,850.00
Sale price
$5,850.00
MINI Enamel Disc Diamond Studs
Regular price
$465.00
Sale price
$465.00
Elongated Pave Double Heart Studs
Regular price
$485.00
Sale price
$485.00
Dangling Stars Huggie Earrings
Regular price
$1,080.00
Sale price
$1,080.00
Rectangular Pave Double Row Hoops
Regular price
$1,080.00
Sale price
$1,080.00
Huggie Tennis Drop Cocktail Earrings
Regular price
$2,300.00
Sale price
$2,300.00
Statement Star Diamond Earrings
Regular price
$1,430.00
Sale price
$1,430.00
Star Bezel Drop Chain Earrings (Pair)
Regular price
$635.00
Sale price
$635.00
Large Butterfly Diamond Paperclip Necklace
Regular price
$1,880.00
Sale price
$1,880.00
Jumbo Pave Outline Elongated Heart Necklace
Regular price
$645.00
Sale price
$645.00
Jumbo Gold Heart Necklace with Pave Outline
Regular price
$965.00
Sale price
$965.00
Elongated Heart Pave Clasp Charm
Regular price
$605.00
Sale price
$605.00
Baguette + Round Diamonds Vertical Plate Charm
Regular price
$795.00
Sale price
$795.00

Fine Jewelry for every generation, without the splurge guilt.

HIGHEST QUALITY, ETHICAL SOURCING

770 Pieces are made of recycled 14 karat gold, or 18 karat gold, and conflict-free precious and semi-precious stones. Of course, can't leave out the diamonds! All of our pieces are crafted with natural, genuine diamonds.

LITTLE DID YOU KNOW HOW CHARMING YOUR LAYERS COULD GET.

Charm game: airy. Get the signature 770 look by layering a series of our iconic charms for your very own stack. Here, larger charms, custom pieces, and statement-makers are working each and every one of your charms necklace angles for the ultimate look.

UNIQUE DESIGNS THAT ARE RIGHT FOR YOU

Each piece is designed by jewelry industry vets with you in mind. Think of it as the jewelry you’ve always wanted but have never actually found; modernized, fun, yet timeless. Our site incorporates classics with a twist, current trends, and a mix of both.

WHY SETTLE FOR THE ORDINARY?

The sweetest statement ring is updated with a dash of both color and sparkle with two delicate 0.15ct diamond stones outlined in eye-catching enamel.

BEST-SELLERS ARE BEST-SELLERS FOR A RESON.

Designed to keep your loved ones close at hand, we've reinvented the way you wear your favorite name(s). Iconic style with plain or pavé gold letters to spell out those you love, or find a phrase that turns yours into a personal piece.

DESIGNER PIECES AT DIRECT TO YOU PRICING

We recognize that fine jewelry is an investment, so we want you to have it at a great price (without industry markups). Our Pieces are priced to perfection, cutting gaps between third-parties, and bringing you only the best.

18k Fancy Diamond Chain/Silk Cord Bracelet

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