770 Pieces are made of recycled 14 karat gold, or 18 karat gold, and conflict-free precious and semi-precious stones. Of course, can't leave out the diamonds! All of our pieces are crafted with natural, genuine diamonds.

We recognize that fine jewelry is an investment, so we want you to have it at a great price (without industry markups). Our Pieces are priced to perfection, cutting gaps between third-parties, and bringing you only the best.

Charm game: airy. Get the signature 770 look by layering a series of our iconic charms for your very own stack. Here, larger charms, custom pieces, and statement-makers are working each and every one of your charms necklace angles for the ultimate look.

Designed to keep your loved ones close at hand, we've reinvented the way you wear your favorite name(s). Iconic style with plain or pavé gold letters to spell out those you love, or find a phrase that turns yours into a personal piece.

Each piece is designed by jewelry industry vets with you in mind. Think of it as the jewelry you’ve always wanted but have never actually found; modernized, fun, yet timeless. Our site incorporates classics with a twist, current trends, and a mix of both.

We could all use more love, and diamonds. Add a little more shine to your stack with our most-hearted pieces. Our Block Charms make for the perfect everyday piece, with a lifetime of value and sentiment. Fully customizable to your wants and needs, or your significant other's.

The sweetest statement ring is updated with a dash of both color and sparkle with two delicate 0.15ct diamond stones outlined in eye-catching enamel.

Whether for you or from you, diamonds are the kind of gift that have everyone saying "so fine, be mine." Our Multishape Bezel necklaces make for the perfect everyday piece to sparkle-around in.

Jewelry-obsessed and one of our most down-to-earth clients. As CEO of her very own Jewelry line, Shop Layered, Amber loves supporting other brands, and loves to style 770
alongside her mom, Loren.

Her continuous love for everyday fashion staples shines through with 770. Águeda rocks anything from statement custom tennis necklaces, to the daintiest diamond pear studs, and of course, our multi shape rings.

No better way to show off the most important person in your life than how Malike does it. She customized her favorite (and ours) Diamond Personalized Cuff Bangle with her baby ACE's name, and continues to style 770 pieces, and gift them to loved ones as well.

Twin-Duo Amelia and Elisa always globe-trotting to their next fashion adventure, but never without their unique Diamond Name necklaces. Each one perfect for their individual personalities, both endlesly sparkly.

Marketing and cosmetics Guru, Loren Ridinger has loved 770 from the minute she found us! As one of our most loyal customers and biggest inspirations, Loren continues to shop her favorite pieces and support us unconditionally.

Social-media and style expert, Michelle, never takes off one of our staple pieces. Her Diamond Custom Name Necklace was fully designed by her to wear close to her heart every single day.

Your Hubby's most-hated influencer, Shiran Melamed, knows how to get her hands on the most sought-after luxury pieces and of course, 770's part of her list. Shishi styles her favorite rose gold everyday layering necklaces with any looks, and mama's fabulously while at it.

Mexican Latin pop singer and actress, Thalia, is considered one of the most successful and influential Mexican artists, and has continuously shown her love for all-things bling, and 770, of course. She rocks her everyday Diamond Name necklace alongside her Diamond Initials Double Chain bracelet, amongst others.

Ines never takes off her favorite 770 staples as she roams around her days balancing motherhood, fashion, travels, and self-care. You'll always find her styling her picks with the most unique and effortlessly-fabulous outfits.

Luxury activewear designer and Latin-American power woman, Clarissa Egaña, rocks our statement Diamond Custom Name Necklace as she navigates through running her Port-De-Bras empire, killing it as a mom, and inspiring many to strive for nothing short of greatness.

Colombian Actress, Presenter & Model, rocks her 770 Bling like no other, from Netflix top shows to Celebrity Master Chef 22', Carolina is one of our favorite Latin American Influencers.

Dr. Sheila embodies a true superwoman; she takes on the most important role of being a mom while advocating for political and cultural rights, killing it as Beverly Bill’s Top plastic surgeon, Emmy Nominated on Netflix, Keynote Speaker and Serial Entrepreneur… but the list goes on and on, including the fact that she knows how to rock 770 while changing people’s lives and supports our brand from day one.

Entrepreneurship, Cosmetic Dentistry, and Fashion; mix all of these and you get just a few of the things Bridget Glazarov can tackle on her day-to-day. Add to the mix that she rocks 770 like no one else.

Hollywood actress, Paril Barelc, known from her roles in Alexa & Katie and multiple Netflix and Disney hits, never takes off her Diamond Cord Bracelet and Custom Enamel Gothic Initial Charm.

Bet you've seen at least one of Rachel's iconic reels in your everyday insta-scrolls. Fashion and lifestyle influencer, Rachel, stacks our Thin Full Eternity Band alongside her engagement ring wherever she goes!

American visual artist, model, and actress, Dunn's artwork incorporates photography, paint and sculpture, and they are definitely pieces everyone dreams to own. Beau wears our signature Fancy Diamond Silk Cord Bracelet in Lilac, to add a pop of color to her everyday stacks.

Best known for her stellar and dramatic appearance in the Bachelor Season 24, Kelley hit it off as an Influencer of all things health, fashion, and lifestyle. She continues being a boss-babe and practicing law, always wearing her favorite 770 pieces, of course!

Health-guru, model and beauty/ lifestyle influencer Sophia Culpo shows her love for all things sparkly as she rocks her favorite Diamond Name Paperclip Bracelet. She embodies what it's like to run on a tight schedule yet always finding time for self-care and family quality time.

Best-selling author & advocate, Katherine Schwarzenegger Pratt, continues to show the realness of motherhood, lifestyle, and everything in between while keeping it down-to-earth and always stylish. You’ll never see Katherine without her Jewelry and her favorite part about wearing 770 is being able to carry both of her babies’ names close to her heart.